Rongsheng
Zheng
Business Development
Commercial Strategy
Rongsheng
HELLO
Here's who I am & what I do
I am a business development and commercial strategy professional with hands-on experience across Greater China and North America, focused on turning market opportunities into measurable outcomes.
My background spans Amazon Web Services, Yealink, and Continental, and is complemented by Youth4Climate recognition, AWS certification, and cross-disciplinary training in economics, engineering, and food security.
Resume
GET IN TOUCHExperience
2024 - Present
Demand Generation Representative
Responsible for new-customer acquisition across Greater China and select gaming accounts, with direct accountability for marketing campaign ROI and sales performance.
- Q1 output reached $109k with 444.7% completion.
- Q2 and Q3 outputs reached $180k and $260k respectively.
- Works across demand generation, account activation, and cloud GTM execution.
2024
Senior Sales Manager
Managed strategic accounts in the Northeast U.S. and the region's top distributor, balancing strategic account revenue with distributor inventory and channel expansion.
- Delivered 31% YoY growth in Q2 and 70% YoY growth in Q3 through distributor management.
- Won 41 strategic clients in Q3, contributing around RMB 11M in sales.
- Built approximately RMB 20M in pending project opportunities and reached 220% of Q3 target.
2023 - 2024
Sales Trainee Program
Rotated through distributor operations, regional retail development, and e-commerce optimization in a Fortune Global 500 commercial environment, covering multiple commercial functions.
- Managed daily distributor inventory, sales, and procurement rhythms.
- Reached 126% of quarterly targets during regional market execution work.
- Supported Double 11 optimization across Douyin, JD, and Tmall through data analysis and coordination.
Education
2021 - 2022
The University of Edinburgh
2017 - 2021
Shanghai Jiao Tong University
2017 - 2021
Ningxia University
2019 - 2020
Missouri State University
Honors & Awards
Youth4Climate 2024 Winner
Sole winner from China, awarded $30,000 and invited to contribute to G20-facing dialogue.
Youth4Climate 2023 Finalist
Fully sponsored by UNDP and the Italian Government for the Rome pitch event.
International Scholarships
Full scholarships from Missouri State University and Ningxia University, valued at $21,000.
Entrepreneurship Recognition
First Prize in Northwest China employment and entrepreneurship competition for college students.
Research & Professional Activities
Research Experience
Purification and Processing of Resveratrol in Grape; Multifunctional Grape Effervescent Tablets.
Innovation Program
Member of the National Undergraduate Innovation and Entrepreneurship Training Program.
Academic Leadership
Team leader in Professor Yahong Zhang's research program "My Manor My Wine".
Professional Exposure
Conference assistant at The First International Conference on Vine and Wine.
Languages & Certifications
Mandarin Chinese
Native · Putonghua Level 2-A
English
Professional Working Proficiency · IELTS 7.0
Cloud Certification
AWS Certified Solutions Architect - Associate
Projects
A selection of commercial and sustainability work that reflects how I approach execution, positioning, and growth.
AWS Demand Generation
Growth Strategy
Built and executed customer acquisition programs for new accounts across Greater China, linking campaign planning, account activation, and measurable pipeline output.
MagiStone
Climate Venture
A Youth4Climate-winning sustainability concept recognized globally and brought into international policy dialogue, representing the only winning project from China in 2024.
North America Channel Growth
Commercial Execution
Grew distributor and strategic account performance across the Northeast U.S., combining channel restructuring, customer acquisition, and large-opportunity pipeline building.
